Pakistan Tourism promote the country’s tourism potential in New York

The two-day Travel & Adventure Show 2025 commenced in New York on Sunday, with Pakistan making a remarkable impression through its dedicated tourism pavilion.

The Pakistan Tourism Development Corporation (PTDC) and the Trade Development Authority of Pakistan (TDAP), in collaboration with the Consulate General of Pakistan in New York, have jointly set up the Pakistan Tourism Pavilion to promote the country’s tourism potential, according to a press release.

A total of 13 Pakistani companies, alongside all provincial tourism departments and PTDC, have established booths at the Pavilion. Highlighting its outstanding presentation, the Pakistan Pavilion received the award for Best Partner Pavilion at the Travel & Adventure Show 2025.

Under the national tourism brand “Salam Pakistan,” the Pavilion was inaugurated by the Ambassador of Pakistan to the United States, Rizwan Saeed Sheikh, and the Chief Minister of Gilgit-Baltistan, Gulbar Khan. Also present were the Minister for Tourism and Law of Gilgit-Baltistan, Ghulam Muhammad, and the Minister for Planning & Development of Gilgit-Baltistan, Raja Nasir Ali Khan.

Additionally, Consul General of Pakistan in New York, Aamer Ahmed Atozai, Trade & Investment Counsellor in New York, Adnan Mahmood Awan, and representatives from PTDC and provincial tourism departments attended the occasion.

The award-winning Pakistan Pavilion showcased the country’s breathtaking tourist destinations, rich cultural heritage, and a wide range of tourism services. A large number of visitors explored the Pavilion on the first day of the event, expressing strong interest in mountaineering, adventure tourism, and religious tourism.

Aftab Rana, Managing Director of PTDC, commended the collaborative efforts of all exhibitors under PTDC’s joint tourism marketing program for presenting Pakistan’s tourism potential on this global platform.

As one of the world’s largest and most influential tourism exhibitions, the Travel & Adventure Show provides a significant opportunity for tourism organizations to connect, collaborate, and promote their unique offerings to a global audience.