Expo Japan 2025: Pakistani Pink Salt Draws Massive Crowd, Wins Praise from Global Visitors

The ongoing Expo Japan 2025 in Osaka has turned into a global stage for cultural and commercial exchange, featuring over 100 participating countries. Among the standout exhibits is Pakistan’s pavilion, which has become a daily center of attraction for thousands of international visitors.

Pakistan’s stall, though modest in size, offers a rich presentation of the country’s natural treasures and traditional heritage. The centerpiece of the exhibit is the renowned Pink Himalayan Salt, globally appreciated for its purity, striking appearance, and health benefits.

Thousands Flock to the Pakistani Pavilion Daily

The stall is witnessing footfall ranging from 8,000 to 10,000 people daily. Visitors include tourists, children, business professionals, diplomats, and members of the media. Japanese visitors, in particular, are lining up to explore and purchase pink salt and other featured items.

In addition to the salt, the pavilion also showcases:

• Traditional handicrafts
• Cultural artifacts
• A dedicated photo gallery
• Informative brochures about Pakistani heritage and exports

Visitors express deep interest not only in the natural salt but also in Pakistan’s cultural richness and culinary offerings.

TDAP Sees Strategic Trade Opportunity

Director General of the Trade Development Authority of Pakistan (TDAP), Naseer Ahmed, is representing Pakistan at the event. He emphasized that the Expo provides a strategic platform to introduce Pakistani Pink Salt to the Japanese market. He also highlighted the broader potential of the event to project Pakistan’s peaceful image and cultural identity to the world.

Private sector expert Syed Sajjad Shah is supporting event management activities, while Pakistani officials and trade representatives are actively engaging with foreign investors to promote bilateral trade and investment.

Ongoing Engagement and Future Prospects

Senior members of the Pakistani community in Japan, including Ramzan Siddique and Syed Ali Johar, expressed optimism that the months-long Expo will attract millions of visitors. They believe Pakistan’s strong participation will enhance its economic image and help open new trade channels in East Asia.

The Expo Japan 2025 is scheduled to run for several more months, offering Pakistan ample time to build lasting international partnerships and showcase its export potential to the world.