Pakistan Shines at SIAL Paris 2024, Showcasing Diverse Food Products

Pakistan made a significant mark at SIAL Paris 2024, Europe’s premier food fair, with a strong presence that highlighted the country’s diverse range of food products. The event featured 34 exhibitors under the Trade Development Authority of Pakistan (TDAP) Pavilion, along with 14 independent participants, who collectively represented a variety of products, from staples like rice, corn, and sesame seeds to processed foods, spices, frozen items, fruit juices, candies, and snacks.

Ambassador Asim Iftikhar Ahmad inaugurated the Pakistan Pavilion, engaging with participating business groups to discuss opportunities for enhancing exports in the food sector. The fair provided a platform for Pakistani producers to showcase their products on an international stage, promoting quality and innovation, and fostering connections with global buyers and traders.