Pakistan Strengthens Global Tourism Presence at ITB Berlin 2025

Pakistan took center stage at ITB Berlin 2025, the world’s leading travel trade show, showcasing its diverse tourism potential, rich cultural heritage, and adventure travel opportunities to a global audience.

The Pakistan Pavilion, jointly organized by the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP), Green Tourism Private Limited (GTPL), and provincial tourism departments, drew significant attention from international tour operators, travel agencies, and investors.

Pakistan’s Ambassador to Germany, Saqlain Syedah, inaugurated the pavilion, emphasizing the country’s commitment to positioning itself as a premier global travel destination. She highlighted Pakistan’s breathtaking landscapes, historical sites, and vibrant cultural experiences as key attractions for international travelers.

A high-level delegation comprising officials from Sindh and Gilgit-Baltistan’s tourism departments, along with representatives from 13 private sector companies, actively engaged in business meetings, networking sessions, and investment discussions. These interactions aimed to strengthen partnerships, boost tourism development, and attract foreign investment in Pakistan’s tourism sector.

Speaking at the event, PTDC Managing Director Aftab ur Rehman Rana stated, “Pakistan’s participation at ITB Berlin 2025 is a strategic effort to enhance our global outreach and promote sustainable tourism. We are focused on forging strong collaborations that will help position Pakistan as a must-visit destination.”

A dedicated side event and Pakistan’s participation in the “Cultural Diplomacy” session further amplified its tourism potential. Industry experts, media representatives, and influencers explored investment prospects, cultural exchanges, and Pakistan’s growing role in international tourism.

Pakistan’s impactful presence at ITB Berlin 2025 reaffirmed its commitment to global tourism promotion, strengthening its position as an emerging and attractive travel destination.