Pakistani Beauty Brands Impress at Dubai’s Beauty World Middle East 2024

Pakistan’s Ambassador to the UAE Faisal Niaz Tirmizi, praised the contributions of Pakistani exhibitors at the prestigious Beauty World Middle East 2024, held from October 28-30 at the Dubai World Trade Centre. Showcasing a diverse range of high-quality beauty and personal care products, Pakistani companies are making a strong impression on the global stage.

Ambassador Tirmizi remarked on the significance of Pakistan’s participation in the event, highlighting it as an essential step in promoting the country’s beauty industry internationally. Sixteen Pakistani companies, with support from the Trade Development Authority of Pakistan (TDAP), are featuring products across key categories such as skincare, hair care, fragrances, and hygiene in Zabeel Hall 2.

Pakistan’s Consul General in Dubai, Hussain Muhammad, who inaugurated the Pakistan Pavilion, underscored the opportunity this exhibition provides for Pakistani businesses to enhance exports and attract international partnerships. The TDAP facilitated Pakistani exhibitors with subsidized stalls, bolstering their presence on this prominent platform.

Trade & Investment Counsellor Ali Zeb Khan, alongside the commercial section of the Consulate, is providing on-site support to maximize exposure for Pakistan’s beauty brands, reinforcing the country’s dedication to expanding its footprint in the global beauty market.